Di Bello Financial, Inc.
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    • Home
    • Services
      • Fee Only Investment Mgmt
      • Tax Strategy
      • Financial Planning
      • Fees
      • Custodian
    • About Us
      • Team Members
      • Licenses & Memberships
      • Awards
      • NAPFA Fiduciary Oath
      • Privacy Policy
    • Locations
      • Los Angeles Wealth Mgmt
      • San Diego Wealth Mgmt
      • Orange County Wealth Mgmt
    • Insights
      • Market Commentary
      • Case Studies
      • Retirement Tax Planning
      • Business Owners
      • Executives
      • High-Net-Worth Families
    • Resources
      • FAQ
      • Videos
      • Downloads
      • Blog
      • Charity
      • Our Partners
      • Photo Gallery
    • Client Logins
    • Contact
Di Bello Financial, Inc.
  • Home
  • Services
    • Fee Only Investment Mgmt
    • Tax Strategy
    • Financial Planning
    • Fees
    • Custodian
  • About Us
    • Team Members
    • Licenses & Memberships
    • Awards
    • NAPFA Fiduciary Oath
    • Privacy Policy
  • Locations
    • Los Angeles Wealth Mgmt
    • San Diego Wealth Mgmt
    • Orange County Wealth Mgmt
  • Insights
    • Market Commentary
    • Case Studies
    • Retirement Tax Planning
    • Business Owners
    • Executives
    • High-Net-Worth Families
  • Resources
    • FAQ
    • Videos
    • Downloads
    • Blog
    • Charity
    • Our Partners
    • Photo Gallery
  • Client Logins
  • Contact

Tax-Smart Wealth Management for San Diego & North County's High-Net-Worth Families & Business Owners

A boutique, fee-only fiduciary firm serving North San Diego County clients with integrated investment management and advanced tax strategy — led personally by a CPA / PFS & CFP®.

Request a Private Consultation

Local Presence, Personal Access

Di Bello Financial maintains a client meeting location in Carlsbad for the convenience of clients throughout North San Diego County — from Carlsbad and Encinitas to Del Mar, La Jolla, and Rancho Santa Fe.


While our headquarters is based in Mission Viejo, we work with a select group of San Diego-area clients who want direct access to a single advisor who is both a CPA / PFS and a CFP® — not a call center, not a team of rotating associates.


San Diego Meeting Location 

2173 Salk Ave, Suite 250 

Carlsbad, CA 92008 

By appointment

Why San Diego Clients Choose Di Bello Financial

North San Diego County’s wealth is concentrated in biotech, life sciences, defense and technology — much of it tied to equity compensation, stock option grants, and liquidity events that come with complex, often time-sensitive tax exposure.


Most San Diego-based investors already have a financial advisor and a CPA. The problem is that those two professionals rarely coordinate. Investment decisions get made without a tax lens, and tax filing happens without visibility into the portfolio.


At Di Bello Financial, both functions sit with one advisor. That means:


• Stock options and equity compensation evaluated for tax-efficient exercise and sale timing

• Liquidity events (acquisitions, IPOs, business sales) planned with a coordinated tax strategy

• Concentrated stock positions diversified with a multi-year, tax-aware approach

• One point of contact — the founder — for every financial decision, year-round

Planning Examples for San Diego Clients

Explore planning examples for executives, professionals, business owners, and families navigating equity compensation, stock options, liquidity events, retirement planning, and tax-efficient investing. 

View Planning Examples

Who We Work With in San Diego

• High-net-worth families and individuals

• Executives and employees with equity compensation

• Business owners and founders

• Retirees managing distribution and tax strategy


We work with a selective group of clients who place $1,000,000 or more in investable assets under our management.

Planning Strategies for San Diego Clients

Learn how integrated tax planning can support investment, retirement, and wealth-management decisions. 

Explore Our Tax Strategy

Our Approach

Portfolios are built in-house using individual stocks, bonds, and ETFs — not outsourced models or mutual funds — giving San Diego clients full transparency and tax control over their holdings. Tax strategy is applied year-round, not just at filing time, so decisions are made with the after-tax outcome in mind from the start.

Learn More About Our Investment Philosophy

Meet the Founder

Annette Di Bello, CPA / PFS, CFP®

Annette founded Di Bello Financial in 2012 after seeing too many investors — including many in San Diego — carrying portfolios with unnecessary tax drag, hidden fund expenses, and no coordinated tax strategy. She works directly with every client; there are no junior advisors or handoffs.

Read More about Annette

Ready to Take the Next Step?

We begin each relationship with a confidential, no‑pressure conversation.

This initial consultation allows you to explore our approach, ask questions, and assess whether our tax‑smart investment philosophy is the right fit for your long‑term objectives.

Request a Private Consultation

Copyright © 2026 Annette Di Bello, CPA, CFP®, Inc. | Di Bello Financial - All Rights Reserved. Disclaimer: All information herein at Annette Di Bello, CPA, CFP®, Inc. | Di Bello Financial is for informational purposes only. This information does not constitute a solicitation or offer to sell securities or investment advisory services. Fee -Only Fiduciary.


Annette Di Bello, CPA, CFP®, Inc. | Di Bello Financial is a Registered Investment Advisor transacting business in California, Arizona and other states in which we qualify for exemptions. Registration does not imply a certain level of skill or training. Nothing contained herein Annette Di Bello, CPA, CFP®, Inc.  | Di Bello Financial website constitutes investment, financial, legal, tax or other advice, nor is to be relied on in making an investment or other decision. Annette Di Bello, CPA, CFP®, Inc. | Di Bello Financial‘s  specific advice is prepared only within our contract agreements on a client-by-client basis. Past performance may not be representative of future results.


Headquartered in Mission Viejo, California, with client meeting locations available by appointment in Los Angeles and North San Diego County, Di Bello Financial proudly serves clients throughout Orange County, Los Angeles County, San Diego County and Southern California.


Headquarters:  27201 Puerta Real, Suite 300, Mission Viejo, CA  92691

Additional Client Meeting Locations:  355 S Grand Ave, Suite 2450, Los Angeles, CA 90071| 2173 Salk Ave, Suite 250, Carlsbad, CA 92008


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