Annette, the firm's founder and CEO, brings 33 years of cumulative accounting, tax, financial planning & investing experience & holds two of the top three financial designations: CPA & CFP®.
Annette obtained her Bachelor Degree in Business Administration with a concentration in Accounting from California State University Fullerton. CSUF ranks 7th for the best accounting programs in all California Universities both public & private and CSUF ranks 9th in the USA for best business schools by Money magazine. This unique combination of education & expertise gives her a superior & expert perspective in the financial industry to guide clients for effective tax efficiency & planning. With expertise in financial planning, tax planning & investment management, creating an efficient coalition between all aspects of client's financial lives.
Annette must complete 170 hours of continuing education every two years, obtaining highly relevant & updated investment, tax & financial planning education.
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We are a 100% fiduciary adhering to the highest standard of a CPA. A fiduciary is someone who is legally and ethically bound to act in your best interest. Fiduciaries do not receive compensation from third parties; all of their compensation comes directly from clients. Not to be confused with a suitability standard, which is the standard fee based brokers adhere to. This suitability standard does not require the advisor to put the client's needs first but who's duty of loyalty is to the brokerage firm the advisor works for. Fee based brokers are compensated by third parties on mutual funds, annuities and other commissioned products.
We do not receive any commissions. As a "Fee Only" Independent Registered Investment Advisor firm, all our compensation comes directly from the client. We have no affiliation with any broker, insurance, annuity or fund company. Not to be confused with "Fee Based" who may charge a fee on some accounts and receive commissions from brokers, fund and insurance companies on other accounts. As a fee only advisor, there are no hidden fees, no third party bonuses or compensation, no sales of any kind of any financial or insurance products. This allows us to be unbiased in selecting investments, thus creating high quality, low fee, conflict free and fully transparent portfolios.
We are proud to announce that Annette has won the Five Star Wealth Manager Award two years in a row, 2019 & 2020! This prestigious award was given to only 7% of Orange County Financial Advisors considered as seen in Forbes & Orange Coast Magazine.
Congratulations Annette!
Annette received the Women in Wealth award as seen in the November 2020 issue of Fortune magazine!
NAPFA - The National Association of Personal Financial Advisors, the leading fee only organization, named Annette in their Monthly Member Spotlight; October 2018. Congratulations Annette!
